Remote Copywriter Jobs

They want to see results and strategic thinking, not just clever words. For each piece in your portfolio, write a short case study explaining the objective, your thought process, and, if possible, the outcome (e.g., 'This email subject line achieved a 25% open rate'). If you don't have real metrics, explain the 'why' behind your copy. This shows you understand how to write for business goals, which is essential for a trusted remote team member.

Remote copywriter salaries in the U.S. typically range from $55,000 for junior roles to over $100,000 for senior or specialized positions like conversion copywriter. Freelance rates vary widely: project-based fees are common, but hourly rates can range from $40 to $150+. Your pay will depend on your niche (e.g., B2B SaaS, e-commerce), experience, and ability to demonstrate a direct impact on revenue. Always be prepared to justify your rates with strong portfolio results.

Expect a take-home assignment that simulates a real-world task. You'll likely receive a creative brief and be asked to write a piece of copy, such as a landing page, an email, or a few social media ads, within a 24-48 hour deadline. They are testing your ability to understand a brief, adapt to their brand voice, and deliver high-quality work on a deadline without in-person guidance. Always ask clarifying questions if the brief is unclear.

The key difference is the goal of the writing. A remote copywriter's main goal is to persuade the reader to take a specific action, such as making a purchase or signing up. They write ads, sales pages, and emails. A remote content writer's goal is to educate, entertain, or engage the audience to build trust and authority. They write blog posts, articles, and white papers. Many roles require both skills, but the distinction is important.

While not every role requires it, understanding SEO is a massive advantage that will increase your value and earning potential. Knowing how to weave keywords naturally into compelling copy for landing pages and blogs makes you far more valuable than a writer who doesn't. Familiarity with tools like Ahrefs, Clearscope, or SurferSEO is a huge plus. It shows you understand how to write for both humans and search engines, a critical skill for modern marketing teams.

Remote copywriters live in collaborative, cloud-based tools. Most writing and editing happens in Google Docs for its excellent feedback and version control features. For project management and receiving briefs, teams use platforms like Asana, Trello, or Notion. Communication is handled via Slack. For SEO copywriters, tools like Ahrefs for research and SurferSEO for on-page optimization are also essential. Proficiency in these tools is a must for seamless remote work.

Don't just send a link; guide them through your work. Prepare a clean, simple slide deck or use a visual tool like Canva to showcase 2-3 of your best, most relevant pieces. Use screen sharing and tell the story of each project: what was the brief, who was the audience, what was your creative solution, and what were the results? This turns your portfolio from a passive document into a compelling presentation of your strategic value.