Content Marketing Manager - Social Media at Kit

About Kit

Kit is an email-first operating system built for creators who want to grow and monetize their audiences. We help coaches, YouTubers, authors, podcasters, and other creators run marketing, automate email, and sell digital products from a single platform. Kit is 100% independent, 100% remote, and committed to helping creators earn a living. The company embraces AI thoughtfully in product and hiring, and is mission-driven to help creators earn $1 billion using our platform.

Compensation

Level: Level 3. Base: $125,000. Equity: $50,000. Additional: Profit sharing. Kit standardizes salaries by role regardless of location. Salary offered will be determined by experience, skills, and internal equity.

The Role

We are hiring a Content Marketing Manager focused on Social Media to own Kit's social presence and creator-facing content. This role blends creative execution with strategy and measurable business outcomes - estimated split: 60% execution, 30% strategy, 10% internal collaboration. The ideal candidate is an established creator who has built and monetized their own audience and can translate that experience into authentic social content that drives engagement and qualified leads.

Your Support System

You will report to the Head of Marketing and join an 8-person marketing team including senior and lead roles across affiliate, creator education, lifecycle, product marketing, demand gen, and creator success. You will have direct access to Kit's creator community and customer success stories to source authentic content.

Onboarding Roadmap

• First week: Audit Kit's social presence, perform competitive analysis, attend get-to-know you meetings, and get access to tools, assets, and brand guidelines.
• First month: Complete a social media audit, build platform-specific strategies, shadow customer interviews, and present a 90-day content calendar with growth and lead generation KPIs.
• First six months: Establish Kit as a trusted voice in the creator economy, grow followers and engagement, implement social lead generation strategies, and launch at least one high-impact campaign.
• First year: Drive measurable contribution to revenue goals by generating qualified leads, shortening the sales cycle, and building brand authority in the creator space.

What You Will Do

• Create platform-native content for LinkedIn, Instagram, TikTok, and X with high engagement and conversion performance.
• Convert social engagement into qualified prospects and pipeline through social lead generation strategies.
• Produce visual content including graphics and short-form video that drives action, not just views.
• Measure and optimize social performance with a focus on business impact metrics and attribution.
• Build community and audience engagement strategies that nurture prospects through the funnel.
• Manage projects and content calendars to execute consistent, high-quality campaigns at scale.

Requirements and Qualifications

• 4+ years in social media marketing with proven growth results and clear business impact.
• An established creator with a personal following built through courses, consulting, content, or books - you have lived the creator journey.
• Demonstrated experience monetizing a personal brand with measurable results across social and email channels.
• B2B SaaS social media experience preferred, with understanding of longer sales cycles and lead nurturing.
• Track record scaling social accounts with attribution to business outcomes and before/after metrics.
• Experience with both organic and paid social strategies that drive qualified leads.

Desired Traits

• Deep engagement with the creator community and strong knowledge of creator economy trends.
• Natural storyteller who makes complex topics accessible and drives action.
• Data-driven with strong instincts for content that performs and converts.
• Comfortable being visible as Kit's social voice and brand representative.
• Self-motivated executor with excellent project management skills and bias toward action.
• Growth mindset, experimental, and iterative based on performance data.

What Won't Set You Up for Success

• Purely corporate social media background without personal creator experience.
• Discomfort with personal branding or being visible as Kit's social voice.
• Focus only on vanity metrics without linking to business outcomes.
• Rigid planning that does not adapt to real-time trends and performance insights.
• Inauthentic community engagement or preference for heavily produced content over timely, authentic posts.

Working Hours and Location

Kit is 100% remote with team members across the globe. You are encouraged to work hours that suit you, provided you attend All Team Calls, marketing-related meetings, and meet role expectations. Bonus if you are based in Chicago, Boise, or New York City where Kit has podcast studios.

Perks and Benefits

• Profit sharing.
• Kit equity.
• 401(k) with a 5% match.
• Health Insurance - Kit covers up to $1,950 per month toward medical premiums, dental and vision premiums fully covered through Aetna.
• $4,000 equipment allowance for your first two years, $3,000 every following two years.
• Individual learning and development budget - $3,500/year.
• Gender affirming benefits.
• Childcare benefit up to $3,000 annually.
• Twenty (20) days paid time off per year.
• Paid vacation bonus - $1,000 after taking five consecutive unplugged days.
• Ten paid holidays per year.
• Two weeks paid sick time per year, including mental health and well being days.
• Twelve weeks paid parental leave and flexible scheduling in your childs first year.
• Up to six weeks paid bereavement, medical, and disaster leave after six months.
• Winter break closure - one week at end of December.
• Four-week paid sabbatical after five years.
• Frequent in-person or virtual retreats twice a year.

Hiring Process

Typical timeline: phone screen with recruiter, hiring manager screen, work sample, technical interview. Kit reviews every application carefully and aims to respond within two weeks. To apply, complete the online application including a cover letter and answers to the application questions. Kit reads every submission to understand context and fit.

Equal Opportunity

Kit is an equal opportunity employer and values diversity. Applicants who meet more than 50% of the requirements are encouraged to apply. Kit does not discriminate on any legally protected basis.

Deadline to Apply

Apply by: September 12, 2025 at 10:00 PM UTC.

Compensation Summary

Base: $125,000. Equity: $50,000. Compensation note: Leveling and final offer determined by experience and internal equity. Compensation Range: $125K.