Growth Lead (Head of SEM) at Atticus

About Atticus

Atticus helps people in crisis access life-changing legal and government benefits. Over the past six years we have become a leading platform helping people with disabilities and victims of accidents, misconduct, and violence obtain compensation and benefits. We have helped more than 110,000 people and facilitated access to over $4 billion in aid. Backed by top venture investors and recently closing a Series C in April 2025, Atticus is a mission-driven, high-growth startup focused on making legal help accessible and trustworthy.

The Job

We are hiring a Growth Lead (Head of SEM) to own paid search strategy and scale our client acquisition engine as we grow. This role mixes hands-on paid search execution with strategic growth leadership, cross-functional collaboration, and data-driven experimentation. You will launch, monitor, and optimize campaigns, expand channels, and partner with Product and Engineering to tailor user experience for paid search audiences.

Key responsibilities

• Own and develop comprehensive paid search strategies to grow client acquisition at scale.
• Launch, monitor, and optimize new marketing campaigns across paid search channels.
• Drive expansion into new acquisition channels and continuously test performance improvements.
• Conduct keyword research, competitive analysis, and audience targeting to uncover growth opportunities and mitigate regulatory or reputation risks.
• Work with Product and Engineering to design and build landing pages and tailor UX for paid search audiences.
• Partner with Content and creative teams to develop high-performing ad copy and assets.
• Manage contractors or agencies as needed to augment internal capabilities.
• Measure impact through rigorous testing and analytics, and drive data-informed decisions.

Qualifications

• 3+ years working at a top digital advertising agency with demonstrated promotions and strong performance.
• Proven experience with Google Ads and Bing Ads or equivalent paid media platforms.
• Strong quantitative and analytical skills, comfortable with data analytics and visualization tools.
• Experience conducting keyword research, competitive analysis, and audience targeting for paid media.
• Comfort working in ambiguous, fast-moving startup environments and partnering cross-functionally.
• Excellent communication and team collaboration skills, with the ability to mentor and shape a positive team culture.

Bonus / Nice-to-have

• Experience with Looker, SQL, Google Analytics, and Google Tag Manager.
• History of designing and producing digital ads and improving paid media campaigns.
• Experience in regulated or sensitive categories and working within compliance constraints.

Salary and benefits

We offer competitive pay, equity, and generous benefits. The anticipated base salary band for this role is USD 130,000 - USD 155,000, plus equity and other benefits. Final offer will be based on experience, skills, and internal equity.

What we offer

• Medical and dental insurance with 100% of employee premiums covered.
• 15 vacation days plus approximately 19 paid holidays per year, including two weeks at year-end.
• Free OneMedical membership.
• $600/year reimbursable internet stipend and other home office supports.
• $1,000/year reimbursable stipend for education and training.
• Up to $1,200/year student loan repayment assistance.
• 401(k) retirement plan and optional HSA/FSA.
• Equity and other standard startup benefits.

Location and culture

This role is fully remote. Live wherever you choose and travel to Los Angeles on company expense for in-person collaboration as needed, typically between quarterly and yearly. Atticus values humility, thoughtful collaboration, and a commitment to helping people in need. We are a certified B Corporation focused on social impact and responsible growth.

Diversity and inclusion

We are strongly committed to building a diverse team. If you are from an underrepresented background, we encourage you to apply. Atticus values doing good and seeks candidates who share our mission to help people in crisis.

How to apply

Submit your application via the job page. The application will ask for background details and may request examples of past paid media performance and tools you have used.