Senior Marketing Campaigns Manager at GitLab
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This job has been flagged as not truly remote
- Only available to specific countries
(about 2 months ago)
Remote - CA, US
United States
📍 US
Full time
Senior
USD94,100 -
USD201,600
Posted
Job Description
Overview
GitLab is hiring a Senior Marketing Campaigns Manager to lead integrated, data-driven campaigns that drive upsell and expansion among existing users. This role sits on the Global Campaigns team and partners closely with Product Growth, Product Marketing, Content, Lifecycle, Paid Media, and Sales to design and execute multi-channel programs that increase product adoption and customer lifetime value in a product-led growth environment.
What You’ll Do
- Own global campaign strategy to drive product adoption and upsell revenue from existing users across GitLab product tiers.
- Collaborate with Product Growth, Product Marketing, and Sales on roadmap alignment, product launches, and upsell opportunities to ensure timely, relevant messaging.
- Develop integrated campaign briefs including personas, segmentation, funnel-stage content plans, performance KPIs, and localization needs.
- Design and manage webcasts, demos, and other educational events that communicate upgrade value to users.
- Partner with Content, Lifecycle, and Paid teams to activate assets across channels and maintain a cohesive user journey.
- Analyze performance data, run A/B tests, optimize campaigns, and report results to stakeholders.
- Champion global scalability and work with regional teams to localize campaigns and meet market-specific goals.
What You’ll Bring
- 4-7+ years of B2B SaaS marketing experience owning multi-channel campaigns with a focus on upsell and expansion.
- Proven experience engaging technical audiences such as developers and DevOps buyers in a product-led growth model.
- Strong skills in campaign analytics, A/B testing, funnel optimization, and data-informed decision making.
- Excellent copywriting, project management, and cross-functional collaboration abilities.
- Proficiency with marketing automation, webinar and CRM platforms such as Marketo, Iterable, Goldcast, and Salesforce.
- Self-starter mindset able to manage multiple initiatives and meet tight deadlines.
Nice to Have
- Knowledge of GitLab, DevOps tools, or open-source communities.
- Experience with regional localization and scaling campaigns across markets.
Team and Culture
The Marketing Campaigns team is split into Global Campaigns, which sets strategy for integrated initiatives, and Regional Campaigns, which activates and localizes programs. The team values experimentation, clear metrics, and close collaboration with product and sales to create demand and drive adoption.
Compensation and Benefits
Salary Guidance - California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range: USD 94,100 to USD 201,600. Actual base pay varies by candidate location and level. Full-time offers may include bonus, equity, and comprehensive benefits including health, parental leave, home office support, and development funds.
- Equity/Stock Options
- Paid Parental Leave
- Home Office Stipend
- Learning Budget
- Wellness Programs
How to Apply
Apply via the GitLab careers page. GitLab is an equal opportunity employer and offers flexible, remote-first work with country-specific hiring guidelines. If you need accommodation during the hiring process, contact the Talent Acquisition team.
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About GitLab
GitLab is a fully remote company that provides a comprehensive DevSecOps platform, enabling organizations to deliver software faster and more securely. Founded in 2011, GitLab serves over 50 million registered users globally, including more than 50% of the Fortune 100 companies.
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